SaaS (The Software as a Service) ecosystem is more crowded than ever which includes several industries, like retail, real estate, transportation, health, hospitality, non-profit, professional services & others.
Building your Saas platform is easy. Today, the most difficult part of scaling any SaaS platform is developing and maintaining new clients over time.
Several startup owners and B2B marketers are looking to SaaS marketing agencies to boost them to improve their business.
By hiring a SaaS marketing agency, you will get expert knowledge and experience to help you boost your business. You need to make sure you choose the best SaaS marketing agency for your company.
How do you do that? By following the below reasons.
In this article, we will cover the top reasons and tips for hiring a SaaS Marketing Agency.
Here is a list of top reasons why hiring a SaaS growth agency is an essential step on your way to being one of the fastest-growing SaaS companies in 2021.
Top Reasons for Hiring a SaaS Marketing Agency:
- Understanding of SaaS Marketing Problems:
All the tactical problems that most of the SaaS companies face look the same. CPC is way too costly to maintain.
To concentrate only on what needs to happen in the short term is the greatest mistake that SaaS companies make. They don’t zoom out to look at the long term picture of strategizing, generating leads, and retaining customers.
2. Scalable SaaS Customer Acquisition:
Hiring a B2B marketing agency that doesn’t focus on SaaS particularly may support your company with a tailored B2B marketing strategy and resources to execute those objectives. However, they won’t be able to help you be successful with SaaS lead generation, SaaS customer acquisition, and SaaS client engagement, without a specialty in SaaS platforms.
3. Experience working with SaaS Platforms:
One thing matters in every industry—experience. The more experience an agency has within your “niche,” the better results you will get.
4. Focus on your customer experience:
Buyers can get complacent when they feel ignored by SaaS platforms they pay money to every month. This is why it is important to perfect your sales to customer support handoff to manage expectations with regards to SaaS client engagement.
Besides, if you want to attract new clients, as well as keep the existing ones long term, you need to keep updating your SaaS services.
5. Staying agile and keeping up with SaaS marketing trends:
You will have to invest a significant amount of money to build an in-house marketing team.
Consider the cost of hiring, onboarding, training, salaries, benefits, and purchasing the proper programs and software to set your team up for success. This all adds up instantly.
6. Data Security and Compliance:
SaaS platform enables users to easily access corporate databases from anywhere they have an Internet connection. Data sharing, including multiple geographic locations, is accelerated. However, Web-based access raises concerns about hackers, data theft, and compromised privacy rules.
The vital business functions are securing your company’s data and complying with relevant regulations.
For the security of the personal and confidential information, U.S. regulators, such as the Federal Trade Commission, hold each company responsible, even if the information is retrieved and processed by third parties.
7. Expert Lead Generation:
The first step towards gaining a new customer is lead generation. This is a metric to which expert SaaS marketers pay close attention. You can’t maintain a consistent influx of prospects and your conversion rates will fall flat without a powerful lead generation strategy.
8. Effective Email Marketing:
Effective Email Marketing is an extremely strong tool to generate leads and reduce SaaS customer churn. SaaS consultants understand the significance of developing a powerful email marketing campaign. Email marketing enables you to work within a permission-based model and offer value to your clients in a variety of ways.
Tips for Hiring the Right SaaS Marketing Agency:
1.Be Clear About Your Business’s Needs:
Your current and future technical requirements are the best places to start deciding on or against SaaS.
The temptation to search first for products and service providers is powerful. Still, beginning with the needs of your business, you create the best context for choosing the product and the service provider.
At this stage, the information collected is crucial to the success of a SaaS implementation consistent with your business goals.
2. Don’t go cheap:
You get what you pay for when it comes to content strategy, SEO, and other key aspects of digital marketing, By choosing to work with the cheapest SaaS marketing agency, you can expect cheaper, cookie-cutter solutions that are much less effective.
3. Make sure they understand your brand culture:
The important element of your business is a culture that you need to establish early on.
Today’s clients care more about a brand’s values and culture than generations before.
If the SaaS marketing agency does not understand the brand culture, they won’t be able to properly represent it through the content and strategies they develop.