Google Ads is a great tool to make money online through advertising on your website or blog. There are many advertising programs out there that can help you make money these days, but Google Ads is the most popular for advertising.
Google AdSense is an advertising platform that Google launched in 2003. This is one of the most popular advertising programs on the Internet. This gives the webmaster and site owner a good chance to monetize the traffic there every year.
How do Google ads work?
Google Ads works on an auction system, every time a user searches for a keyword.
To “win” the Google Ads Auction and your Google Ad appears for relevant keywords, you need to improve your Quality Score and the bid amount.
Google Ads Best Practices
Let’s cover some of the best Google advertising practices.
1) Avoid broad keyword terms:
No matter who you are or who your audience is, all you care about is the keywords. To avoid this problem:
- Make sure the keywords are at least 3-4 words long so that the appropriate context can be applied.
- Avoid one-word keywords unless they are brand-centric and set to exact variations.
2) Don’t run irrelevant ads:
If your ad does not match the intent of the searcher, you will not receive enough clicks to justify your advertising costs. Your headline and ad copy need to match the words you are bidding on, and pay attention to the annoying points you need to find in your ad marketing solution.
3) Improve your Quality Score:
Your Quality Score is how Google decides how your ad should rank. If your Quality Score is low, you have fewer eyeballs and conversions on your ad. Google will tell you your Quality Score, but it is up to you to improve it.
4) Optimize your ad landing page:
Once your click is just as important, your efforts don’t stop you from advertising.
What does your user see once they click on your ad? Is your landing page suitable for conversions, does that mean it uses the same words? Does the page address your user’s pain point or answer their question? Your user should experience a smooth transition without having to change.