Marketing is an ever-evolving industry with new trends and innovations emerging, as consumer desires, tastes and demands shift. Digital marketing trends begin to prepare for the next as well as new year-end approaches, calculate their budgets, and create strategies that will extend their reach the most. But bring into the mix a global pandemic and things get much more complicated to forecast.
Email Marketing: Around 80 percent of marketers say that they’ve seen a rise in email interaction in the past year, according to HubSpot. The email has long been one of the key elements of successful marketing strategies, and we expect its popularity to increase, especially when one considers that email marketing for small businesses has the highest return on investment.
Automation of email marketing makes it easier to execute and manage customized campaigns. The global email users will grow to 4.48 billion users by 2024, and it’s easy to see why many businesses will not only continue their effort but invest more in email marketing.
Content Marketing: There is a massive demand for digital consumption due to lockdown laws internationally and individuals being urged to remain indoors. For this reason, with many marketers planning to increase their investment in content marketing in 2021, content marketing will be more important than ever.
Social Media: People spend time on social media, and this means more time for business interaction. This provides a range of opportunities for advertisers to engage with new customers and re-engage with current clients. And with a continuing trend of more marketers concentrating on customer retention through social media marketing, this is particularly relevant.
SEO Optimisation: Promoting your company is one thing for you, it’s another thing for Google to promote your business. SEO is a series of activities aligning the organization with the rating algorithm of Google.
But since this algorithm has evolved to use machine learning and user behavior to provide searchers with the most precise and quality performance, optimizing for search engines is still just optimizing for search engines.
SEO isn’t just one strategy, but several strategies that work together to raise your rank collectively. Also, since Google has excellent location-based data, without investing a dime, you have just as much of a chance as major retailers to appear on Google’s first list!
Prioritize Facebook: Facebook is the biggest online social network, and it can be a fantastic way to stay in touch with current clients and meet new clients.
Depending on your industry, promoting your company on Facebook will vary substantially, but here are some basics.
- Create a Facebook business page with your contact information and a CTA.
- Use Facebook events to promote and maximize attendance to your events.
- Run Facebook live sessions, tutorials or behind-the-scenes sneak peeks.
Optimize your listings: It’s one thing to build a listing, but to optimize it is another. You will boost your company’s appeal and rank above rivals in searches by filling out every area in your profiles, adding pictures, and collecting feedback. It’s also important to ensure that your data is consistent with the details on your website in all of your listings. It may cause inconsistencies.
Connect and contribute to LinkedIn: More than just a place to post your online resume, LinkedIn has become a place to engage in group discussions, interact with potential customers, develop new relationships, or just do general online networking.
Before doing business with you, prospective clients will check out you or your company to find out how many employees you have and to get more information on the history of the company.
Upload videos to YouTube: A perfect way to advertise your company is video marketing, and YouTube lets you do it for free! An efficient way to help potential customers or customers communicate with your business is to promote your business through YouTube.
Putting together your company’s summary video and then uploading it to YouTube gives you a nice promotional tool that you can share on your website homepage or circulate in emails to prospective clients. In order to be found by people looking for what your company provides, you can also post instructional videos, tutorials, or how-tos on your YouTube channel.
Conclusion: When it comes to promoting your business, there are a variety of choices, no matter your budget. It is sure to pay off to enforce the strategies in this article, especially if you regularly review and revise your strategy.