Every B2B marketer needs ample quantities of value-based content in today’s highly tech-savvy and data-driven environment that they can embed and use for their marketing strategy.
But it’s really difficult for advertisers to get updated about the latest trends and industry-related news every time.
There are a large number of blogs on B2B marketing, but choosing the right one is important.
1.HubSpot Blog: For B2B marketers, HubSpot is a widely popular and trusted blog. The blog covers all marketing sectors, such as sales, social media, content marketing, SEO, email marketing, retention of clients, marketing strategy, and the list goes on.
2.Search Engine Journal: Search Engine Journal is one of the top-rated websites that offer a wealth of value-based knowledge that can be used by B2B marketers to learn and stay up to date on SEO, social media, PPC, content marketing, news related to the industry, etc.
SEJ is the right place if you are a digital marketer and want to learn more about search engine ranking. Search Engine Optimization is the main focus.
3. B2B Marketing: You can dive deep into this site, as the name implies, and explore all categories of B2B marketing that help form your marketing strategy. This blog also focuses mainly on account-based marketing, which for B2B professionals is highly important.
The B2B marketing blog also provides free guides, how-to guides, case studies in real time, posts dedicated exclusively to B2B, marketers.
4.Forrester Blog: Forrester is one of the most trusted organizations in the field of market analysts. They do thorough research and share insights into consumer behavior, technology, and more to help you develop your company as a marketer or entrepreneur.
So, if you want to boost your sales and marketing activities to drive new clients for your B2B firms, then you can bookmark the Forrester blog right.
In various areas of B2B marketing, HubSpot provides in-depth guides, tools, and a checklist. It offers high-quality content for every marketing segment.
5. Wordstream Blog: Having their content score high on search results is one of the greatest obstacles for B2B marketers. Wordstream offers a thorough, informative guide on all aspects of online advertising, such as keywords, PPC, paid campaigns such as Google Ads, Facebook ads, etc., if that is required.
If you are a novice at ads and want to learn more about advanced ad strategies for your companies, then Wordstream Blog is the best go-to-resource for you to read.
7.WordStream: WordStream is one of the most followed online blogs. It encompasses a broad range of subjects, including search marketing, content marketing, mobile marketing, and affiliate marketing.
They have a dedicated PPC section where, regardless of whether you are a novice or a practitioner, you can learn all the aspects of PPC.
8.Search Engine Land: They also cover daily news that covers breaking news, business trends, Google AdWords feature updates, along with information posts.
Search Engine Land also contains contributed posts by SEM experts, in addition to blogs and business trends. These experts offer practical tips, techniques, and strategies for effective SEM campaigns and marketing in their posts. They have a separate section named SEM where you can find all the relevant and appropriate details about Search Engine Marketing.
9. PPC Hero: Hanapin Marketing’s blog is PPC Hero, which is one of the leaders in the search marketing space. It is also worth noting and very interesting that they have split their blog from their management business.
The blog, however, is completely informative and gives you all the tools you might want to know about Search Engine Marketing.
10.PPC Automation: For the year 2021, one of the main developments in the PPC advertisement strategy would be automation. The term automation refers to the use of machine learning and artificial intelligence in order to automate and challenge Bing Advertising and Google-related intensive tasks. The seller uses automation to save time while seeking ways to exploit these systems using human intelligence to gain an advantage over rivals and divert the time into certain other profitable works. Many business houses admit that, with the help of automation, you will achieve the next stage of performance.
Conclusion:
PPC is both complex and highly versatile. There are a lot of updates regarding PPC now and then. Therefore, when you are looking forward to making your PPC campaigns successful, providing data about these changes becomes very important.