In the early days of the web, by adding a lot of search terms to web pages, site owners can get higher rankings in search engines, whether they are related to the website or not. Over time, search engines have improved their algorithm to support high-quality content and ecommerce websites. This means SEO is more complicated than just adding the right words to your copy.
Key SEO Element That Increase Your Website Traffic:
1. Keywords
One of the most basic aspects of SEO is to include keywords in your title and header tags, meta description, and body copy. These keywords are what search engines tell you about your site and pages, and show them that your page is relevant when users search for those keywords.
In the early days of SEO, many site owners saw this as an opportunity to plaster broad keywords on their sites. Thankfully, search engines have improved since then. This means that you have to be a little bit more careful when choosing and using keywords, but also to show users better results. So what kind of keywords do you want to use?
1.1) Long-tail Keywords:
Instead, include long-tail keywords, such as “used car dealership”. Although the phrase is less likely to be found than “cars”, think of the intent of the searchers. People can find different types of ‘cars’ searchers. By focusing on long keywords, you have a better chance of ranking and also attract more qualified traffic.
1.2) Location-based Keywords:
In addition to adding keywords that tell you how your site is doing, you should also include keywords based on location. Google and other search engines have no way of knowing where your business is unless you tell them, so if you want your site to be shown to searchers in a particular area, it must include the name of the city and region.
2. Content
In addition to just adding keywords, your site needs standard content to rank. And while search engines may not read your article as humans do, they may consider some points to determine if your content is worth recommending to searchers.
2.1) Length:
When creating pages on your site, they must contain enough content. But how long should your content be? Short blurbs can be easy to make, but don’t provide readers with much. Because of this, you should aim for maximum quality of content length.
2.2) Freshness: Search engines prefer sites that are “fresh” or updated regularly. This means you can’t just build a bunch of pages and they let them sit for months at a time, wishing your site traffic will improve. However, if you are happy with the content on these pages, you don’t need to change them just for SEO purposes.