Digital marketing is any type of online effort to attract customers to your brand. It involves presenting your products or services to another business or consumer that will positively impact their day-to-day life. It can come in the form of formatting your website to seem more attractive or launching an entire campaign that involves advertisements.
Know Your Audience
You can base your strategy on the buyer persona that best describes your digital marketing company. These are actual people who believe your company’s items to be the ideal solutions to their problems. This is where you’ll learn about their preferred digital marketing channels, such as Instagram, search engine marketing, and Facebook Marketplace.
Try Experimenting
While looking at how your audience shops might provide you with a wealth of knowledge about them, speaking to them personally requires some trial and error. Knowing where to draw the line in your marketing – such as never sending too many emails or direct messaging them on social media – is crucial.
Observe the Data
If you don’t know what’s working, no amount of fantastic campaigning can help. Understanding your audience entails not just knowing how they buy, but also knowing what aspects of their purchasing experience are most beneficial to them.
Get Social
While digital marketing does not exclusively imply the use of social media as a marketing tool, it is an important component in attracting customers. Because 83 per cent of internet users have active social media profiles, it’s no longer a question of whether or if you should promote on social media, but rather how and where you should.
Zappos
Zappos is the most well-known name in online shoe shopping, and it has set the bar for online customer service. A 365-day money-back guarantee is offered by the company. Furthermore, if customers want to return or exchange anything purchased on the internet, it offers free delivery both ways. As a result, Zappos does not need to go to great lengths to market its online presence.
Mint
For every new business, breaking into the congested personal finance area is a difficult endeavour. Mint’s financial tracking tool demonstrates how efficient web marketing efforts can set you out from the crowd.
For every new business, breaking into the competitive personal finance area is a difficult endeavour. Mint’s financial tracking tool demonstrates how efficient web marketing efforts can set you out from the crowd.
Mint used a digital campaign to grow its business, generating a massive volume of high-quality material ranging from informative blog entries to viral, eye-catching infographics. Finally, the tool amassed a sizable online following before being purchased for $170 million by Intuit.
JetBlue
Companies are more likely to submit simply self-promotional resources when it comes to online marketing. No one wants to follow a company that constantly brags about itself.
JetBlue, a popular low-cost carrier, recognises this. Rather than using Twitter to advertise fare discounts or attractive bargains, businesses use it to provide quick and efficient customer support.
Mobile Monkey
Mobile Monkey is a business-oriented Facebook Messenger chatbot. They are living examples of what they preach. With rising client acquisition costs, they used their chatbot to lower customer acquisition costs and expand their reach.
Mobile Monkey paid anything from $150 to $250 for each lead. The problem is that you frequently pay for a click, but if it does not convert on your site, you risk losing it.
Lyft
It is a ride-hailing service that has grown rapidly in recent years. Lyft has grown dramatically as a result of Americans’ willingness to pay for convenience. The average American spends approximately $4,000 per year for convenience, with ridesharing accounting for the majority of that.
It concluded that all they needed was for their existing customers to spread the word about how much they loved their service.
As a result, they implemented a referral scheme, and the company is nearly entirely based on word-of-mouth marketing. According to a survey, 83 per cent of individuals are more likely to acquire a product or service recommended by a friend or family member.
Dove
It performs some of the most effective digital marketing campaigns with their touching commercials that change beauty standards. Dove gets that the solution they are offering (soap and body wash) is only one part of the big picture. Women don’t just want to look nicer; they would like to feel better.
This is a collection of over 10,000 photographs of women and non-binary people from 39 nations. This gives all media and advertising a more inclusive image of beauty to work with.
Few Examples
IKEA Japan’s Harajuku with Imma
Imma, a CGInfluenser who spent 72 hours in an IKEA room, was featured in this augmented reality. She put IKEA furniture to the test by living in it. She changed her side table, played music, and promoted IKEA furnishings to make her home more appealing. Despite the fact that she wasn’t a real person, this campaign provided a “real-world” look at how IKEA furniture could be used in everyday life.
Cashmere’s 19 Crimes
Cashmere created an augmented reality campaign centred on who they are as a company and who they want to represent for the debut of a new California red wine line. As a result, the group 19 Crimes was formed, with Snoop Dogg as their ringleader.
Wells Fargo’s The Way Ahead
This commercial is set up to appear as a case study for Zoom by Wells Fargo. Zoom CFO Kelly Steckelberg has a video interview where she discusses how the company changed its IT strategy to accommodate the flood of Zoom customers following the United States’ lockdown on March 15th, 2020.
Rackspace’s Cloud Talk
Rackspace, a cloud computing business, has started a podcast that delves into the ins and outs of modern technology. The podcast, hosted by Rackspace CTO Jeff DeVerter, was named the Best B2B Branded Podcast by Digiday in 2021.
Conclusion
Marketing campaigns are designed to reach audiences at certain points in their buying journeys. Whether you’re meeting yours at their research stage like the WoManican or zeroing in on their buying stage like in the MAC campaign, you can use creative marketing ideas to engage your audience and achieve your business goals through San Diego digital marketing agency.