Google Ads: Due to the number of searches conducted in the Google search engine and the large number of websites on the Google Display Network, Google Ads is the most common ad network (GDN).
Every day on Google, more than 3.5 billion searches happen. Google Ads display ads are available on more than two million websites and in more than 650,000 apps so that your ad can appear wherever your audience is.
Bing Ad: Bing’s search engine share of desktop searches is rising faster than Google, with 145 million Google searchers not reached.
In order to simplify the process of getting started, Bing Ads has tools for advertisers to import campaigns from Google Ads. As advertising technologies advance, Microsoft has the advantage of exclusively serving Yahoo search traffic, powering some voice searches, and access to LinkedIn info, so look for even more possibilities.
AdRoll: To make marketing projections for targeting, this retargeting tool uses more than 34 million signals.
Facebook Trade, Google, texts, and several other markets and exchanges are leveraged.
Yahoo Gemini: Yahoo properties and Oath Network, consisting of Yahoo, AOL, and other websites falling under those two bodies, such as HuffPost and Tumblr, are served with search and native advertising.
Microsoft Bing Ads announced an extended agreement with Verizon Media in the first quarter of 2019, which allows Yahoo search traffic to be served exclusively by Bing Ads. This involves online traffic and other partners from the Oath Ad Networks formerly.
Facebook: The planet’s top social network, 2 billion people use Facebook per month. With demographics, preferences, and habits, user targeting can get very modular.
Best for targeting very granular audiences by extensive demographics, as the level of targeting on Google or Bing is not easily achieved. Facebook advertisements tend to behave like show advertisements, but smart executives will succeed in getting conversions.
LinkedIn: Now owned by Microsoft, for marketers to target the professional set, LinkedIn is a wealth of knowledge and audiences. There are more than 500 million professionals on LinkedIn and all of them can be targeted by professional criteria, such as job title, seniority, business, and many more.
Twitter: The network is used by 330 million active users per month. Twitter provides many ways to reach users.
Twitter advertisements are completely contained on Twitter, with no network partners, unlike many of the other networks. Promoted tweets are perhaps one of the most versatile formats of advertisement since they can contain any text and other media combinations that conform with general policies.