Google Tag Manager helps you organize many tags, or pieces of code, related to the events of your marketing campaign. It gives you the ability to add tracking tags to your site to measure the audience or personalize, retrieve, or perform search engine marketing actions.
Google Tag Manager transmits data and events directly to Google Analytics, Improved ecommerce, and other third-party analytics solutions to see how well your site, products, and promotions are performing.
How to Set Up Google Tag Manager:
1) Create an account:
Setting up a free account is a simple two-step process, but it is separate from your Google Analytics or any other Gmail account. In order to ensure a hassle-free setup for you, we have registered our process for setting up an account.
Here is what you do:
Sign up for an account.
Go to Google Tag Manager and click the “Sign up for free” button. It will ask you for your account name (company), country, and website URL, as well as where you want to use Google tags (Web, iOS, Android, AMP). When you are done, click the “Create” button.
Follow the coding instructions.
Next, you will be given codes and instructions for adding a code high to the <head> of your page, and another after opening the <body> tag. You can do this now, or apply the codes to your site later (they are accessible in your dashboard). Once you are done, click “OK.”
2) Set Up a Tag:
Once you have a Google Tag Manager account, the first thing you want to learn is how to configure tags.
It helps to create in-depth reports on your audience’s behavior, but it can be ineffective if you don’t organize your tags correctly.
Google recommends using the following designated conventions: Tag Type – App Name – Description.
Perhaps you name one tagging configuration, “AdWords conversions – iOS – 2018-02 campaign” and then another, “Google Analytics – CTA – About Us page”.
That way, you can accurately identify and collect data about specific campaigns or pages.
Now that we have cleared it, let us check out how to tag:
Create a new tag in the Google Tag Manager dashboard.
Inside your Google Tag Manager dashboard, click the “Add New Tag” button.
Configure your tag.
Create the title of your tag, and then click anywhere in the “Tag Configuration” box above to select the tag type.
Choose a tag type.
There are dozens of types of tags (not all of them are shown here, and you can customize the type of tag as well). Select “Classic Google Analytics”.
Link your tags to Google Analytics tracking.
If you want to track your tags in Google Analytics, the next step is to input your Web Property ID, which is found in your Google Properties account. Then, select “Track Type”.
Select the trigger to determine when the tag will be recorded.
Next, select a trigger (a trigger means when you want to record a tag, ie “every time a page is viewed”).
Save your tag.
When you are happy with the information in the “Tag Configuration” and “Triggering” boxes, click the “Save” button.
Activate your tag by clicking “Submit”.
Next, click the “Submit” button. Your tag won’t work unless you do.When you click “Submit” you will be taken to this “Submission Configuration” page. There are two options: “Publish and create version” or “Create version”. Ready to move the tag across all pages of my site selected “Publish and Create Version”, and then clicked the “Publish” button at the top right.
Add names and descriptions to keep your tags organized.
Finally, you will be shown this “Container Version Description”. To keep your tags organized, understand the name and include the name and description of what you are trying to record with that tag.
Ensure your tag appears in your “Version Summary” report.
Now, you have successfully created your first tag.