When starting a fresh year, every business organization plans to have a successful marketing strategy. These plans commonly include a digital strategy to increase traffic and conversions for your website. However, one of the unseen gems that can definitely help in this is video. Successful businesses create a marketing system that helps them stay on top of marketing activities.
Below is the list of 10 best video SEO service tips that can help boost your video SEO ranking.
1.Keyword Research
Every successful SEO story begins with keyword research. Without keyword research, an SEO story can’t be successful. If you don’t want to pay for a keyword research tool, you can always use Google’s free “Keyword Planner” tool.
Search for proper keywords; without them, you are unlikely to rank for anything. Look for the keywords that most of the successful users are using in their searches.
2.Create A Landing Page For Each Video
If you want to improve for any particular keyword, the keyword needs to permanently live on its own dedicated landing page. Never try to optimize multiple pages for any single keyword. That’s called “keyword cannibalization” and it’s an SEO-killer. Each page should have a unique job to do. Providing a home for your strategically-important keyword is its job. Choose your keywords well!
- Add Structured Data :
This is the data that gets forwarded along when a user shares a video on a social network, like Facebook, Instagram, or Twitter. Without structured data, Google will either attempt to create its own structured data by “scraping” the page content, or it may simply skip the metadata entirely.
Here’s the thing: Nobody is going to click on a search result that contains no image and no description.
The structured data will include the following attributes of your video:
• Name
• Description
• Thumbnail URL
• Upload Date
• Duration
• Embed URL
- Include Link To Website
Don’t forget to include a link to your website in the video description. It doesn’t only improve user experience by allowing the user to simply click-through to your site, but also provides additional SEO value.
5.Video Transcript
This is the chance to increase SEO value while also improving accessibility. The transcript should be written to include words that help describe the topic shown in the video. These words are not only read by your users, they are also indexed by Google, so make them count. Remember to write naturally, and do NOT “keyword stuff” to increase rankings for a particular keyword.
6. Thumbnail
YouTube like video platforms will automatically generate a thumbnail for the video. That’s not good enough. By creating a thumbnail image that inspires users to click, You can increase the CTR by up to 30%
Top Tip: Ask yourself if you would click on your thumbnail if you saw it on a page with 30 other competing video thumbnails. If the answer is “no,” select a more engaging thumbnail image.
7.Optimize The Landing Page
All technical SEO should be optimized for a video landing page, including Meta Title, Meta Description, ALT image attributes, H tags, and body copy, just as any other page would be optimized.
- Encourage Social Signals
Every time somebody shares your video or embeds it into their own page, it’s like casting a vote for your video. Encourage your viewers to share the video! The sharing of great content is how you build your audience, which is also an essential component of effective long-term SEO.
- PPC
It is extremely important to optimize for SEO, but it should not be the only method for promoting your video. It can be a very powerful way to increase the ranking of your video and a great way to get the most accessible in the shortest amount of time by combining organic SEO optimization with a Pay-Per-Click campaign.
- Quality Control
This acronym stands for knowledge, trustworthiness, and authority. Pay attention to the importance of the video to the audience when making images. Does it answer a question? Is it in the best light displaying your product or service? Does your brand reflect it?
Video and audio quality matter, as well. All video content should be as professional and high-quality as possible. With professional narration, animated graphics, and a guest appearance by Morgan Freeman, it doesn’t have to be a 4k video, it just has to be clean and professional, with original content. We can also put videos under 10 min, if achievable, the audience may lose interest between 10-18 minutes into the video.
According to the research, 64% of users responded to the video as the most effective form of online marketing content. And almost half of the respondents agreed that they must create videos to grow their business.
Below are some of the video marketing statistics and facts according to the Promo Small Business Marketing Trends report:
•70% of SMBs post videos to Instagram and Facebook Stories.
•62% of respondents create up to 5 videos per month.
•76% spend less than 20 minutes to create a video, with 49% who can create in less than 10 minutes.
•59% of respondents combine their own photos and videos with stock footage.
The majority (39%) of stock photos come from places like Unsplash or other free sources.
•41% of SMBs spend up to $500 per month to promote their videos.
•30% of respondents post one video per week with 26% who post one time per month.