Social media has proved to be a valuable channel for reaching social marketers, consumers, and conversions. Managers of social media marketing channels who are known for their agile approach need to stay up to date with the latest social media trends in technology and social advancement to ensure that they take advantage of every opportunity.
Not surprisingly, this year has seen a dramatic change in the use of social media, as well as several other factors in consumer behavior. Data report Digital snapshot highlights in July 2020 to confirm that nearly half of respondents spent more time on social media because of Covid-19.
From growing platforms to useful causes, shopping, live events, or using social media to build relationships, it’s time to jump into social media strategies in 2021.
Social Media marketing tips In 2021:
- Organic Social Media Relationships
With growing concerns over privacy and fake news, building trust with our customers in 2021 is becoming more difficult than ever.
Studies show that 75% of people do not accept advertising as true, so much can be said about the relationship marketing approach to building trust with your social media audience. These data speak for themselves.
To end 2021, social media marketing channels need to invest in their relationships with employees, consumers, and influencers, to help our customers with the key voices that are most important to our customers.
2. Social Media First
Two-way communication is authorization to add your organic post to the top of your audience’s social feed. As we know the algorithm’s job is to provide relevant content to users, as well as targeted paid advertising.
Therefore, a busy online community that connects your content through likes, comments, and shares can help you promote your content through your channel.
3. Diversification
We can’t talk about the 2021 social media strategies we have seen this year without acknowledging the dramatic demise of its social platform. TikTok peaked in March 2020 with approximately 76 million downloads, has introduced a new approach to social inclusion.
4. Live Social Media
There has been an increase in live social media in terms of usage this year, and it is not hard to pinpoint this growth for a specific period earlier this year. Using live streaming to fill in the physical gaps has become a common practice for many consumers, but how are marketers using this opportunity to get their customers to live online?
Five ideas for live content that will enhance your live presentation and delight your audience.
- Take people behind the scenes
- Launches and announcements
- Office hours/ Q&A sessions
- Interviews, collections, and takeovers
- Experimental content
Adopting live social media inventions has enabled them to achieve their goals in a completely different way!
5. Social Commerce
87% of ecommerce shoppers believe that social media helps them make purchasing decisions and with half of the world’s population on social media, the next logical step for online shopping is social commerce.