Digital technology has changed the way people communicate throughout the world and it has become a crucial component for every business.
It is almost impossible for you not to learn how to use digital marketing to promote your business. You have to get into the game and become efficient at using digital marketing for business growth. Even if you can’t do digital marketing, you can hire a digital marketing agency to help.
As a business, you can inform your customer of any new updates whether there is a deal in stores, you are giving a free demo of a product, organizing an event, or launching a campaign. Reaching your target audience through digital means is much easier than offline means.
To successfully promote a business online and engage an audience, you need to make use of several types of digital marketing. You also need to be visible on as many types of digital marketing platforms as possible, from search engines to social media sites and smartphones.
So let us look at the 6 ways to use digital marketing to promote your business.
1. Local Search Marketing :
The very first step to using digital marketing to promote your business is local search marketing. People are using Google to find businesses online that can provide them their services and products.
Almost 70% of people online are shopping for local products and services through their mobile phones. Five things will enable people to find you online locally when they are looking for items related to your industry. They are:
• Set up a responsive website for your business and ensure that it is added to search engines.
• Add your business website and other descriptions to local business directories.
• Set up an account for your business on Google My Business.
• Create social media pages for your business on Facebook, LinkedIn, Twitter, and Instagram.
• Add your business website and social media pages to your business cards, flyers, and banners.
2. Content Marketing:
The next step is content marketing. Growing your business with content marketing is easy. The companies that educate the most, sell the most. Tell readers the solution to their problems and let them know that they will receive even more in-depth ideas to solve their problems if they purchase your products or services you are selling.
The content can take various formats such as articles, case studies, industry reports/news, or ebooks. Once you create this content, you can publish it on your corporate blog, on your website, and then share it with your respective customers using social share buttons on your business blog.
3. Social Media Marketing :
Social media has become a dominant force in our day-to-day lives. With the help of your business blog and incredible content, you can engage your audiences as well as drive traffic from social media platforms such as Facebook, LinkedIn, Twitter, or Instagram to your website.
For example, if you have over 10,000 followers on Instagram, you can include the swipe up link which will take followers somewhere they can make a purchase. Instagram also has sponsored content which gets you bigger visibility. Facebook has sponsored content as well. Instagram Live and Facebook Live are incredible ways to let people know about your products and services and allow your company to be seen as an authority in your niche.
4. Search Engine Marketing:
You can’t exclude search engines in your digital marketing strategy. Optimize your content for SEO based on keyword analysis. Make sure you do competitor analysis to beat the online competition for readers. If you can rank your products or services, you can continue to get search engine traffic to your business’s landing page for years. Also, make sure your website has better web hosting so that you can give a better user experience to your audience.
5. Mobile Marketing:
The rate of mobile phone users worldwide is increasing enormously. That means you must find a way to leverage mobile devices and mobile communication channels to promote your business.
Social media apps like WhatsApp, Instagram, Facebook, Viber, and Snapchat are all mobile messaging apps that thrive and operate on mobile devices. You must create strategies to use mobile messaging apps to build your business.
6. Email Marketing:
Most people using the internet today have an email and they check their email daily. That means you can proceed to get your marketing promotions through email marketing. But you need to be careful with email marketing and desist from spamming people. Always seek people’s confirmation before you add them to your mailing list so that they may not see your email newsletters as spam.
Digital marketing has claimed way too much in the last 5 years and the results-driven from it are powerful when distinguished from traditional marketing efforts. It targets users of all sorts of electronic devices from desktop computers to smartphones. As people spend more and more time in front of screens, digital marketing has become the most valuable tool to reach customers effectively.