Content is one of the most important factors in SEO. Just paying attention to what Google has been saying to webmasters over the last few years, it is clear that they have emphasized “content” as a decisive ranking factor. Content alone may not be enough to rank well for a website, but it is a great start.
Steps To Improve Underperforming Content
- Improve Old Content With Long-Tail Keywords:
Because long-tail keywords offer better results in search engines. The reason behind this is that such keywords can be easily ranked because they are highly specific and less competitive.
2. Include Strength Words In Your Headline:
Words have power. And if you use them properly, you will definitely see an increase in CTR. It is important to note that Google uses more than 200 ranking factors in the algorithm. Also, according to research, the most important thing is the click-through rate, which shows that 68% of search engine users clicked on the first page of results.
3. Describe Persuasive And Keyword Rich Meta:
If your meta description is irrelevant or weak, your content will not gain much prominence in organic results. The ultimate reason for making such an explanation is that the user will read the description of your meta before deciding whether to click on the title or not.
If you build a loyal audience on social networks like Facebook, Twitter, Pinterest, and more, it will increase your social reach, and improve the ranking of your old content which is not doing good.
4.The Image Speaks A Thousand Words:
Yes, they do! A picture can really promote your poorly performing content.